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Business model or reshaping offline retail
2020-03-07 18:31:24
 
At the beginning of 2020, affected by the epidemic, the offline sales scene that relied on shopping malls, department stores, and specialty stores will stagnate. Both the upstream and downstream of the clothing industry have suffered a lot. After the cold wave of offline consumption, Youngor (600177.SH) closed more than 3,000 stores across the country, and Youngor's situation is only a microcosm of the clothing industry.
 
In the past, clothing companies that mainly relied on traditional retail channels encountered unprecedented difficulties and did not wait passively. Many clothing companies either adopted full marketing, launched products in short supply, or hired employees to return to work, and worked hard to save themselves in various ways.
 
Obviously, the resumption of the clothing industry is imminent. According to survey data from the China Garment Association, as of 10:00 on February 29, 80.8% of garment companies have resumed work, and the number of return workers accounts for 66.3% of the number of workers in normal production. It still faces many difficulties and problems such as shortage of workers, sluggish market, reduced orders, and poor logistics.
 
In this regard, Cheng Weixiong, an expert in textile and apparel brand management and general manager of Shanghai Liangqi Brand Management Co., Ltd., told the China Business Daily that the current offline sales of the apparel industry are under pressure. Apparel companies must not only consider how to resume work, but also how to resolve issues such as capital and inventory after resumption. After the epidemic, some non-competitive companies will certainly be eliminated. Therefore, companies may want to think about changing business models, such as whether products, channels, and marketing can be more flexible and changeable to cope with changes in the consumer environment.At the beginning of 2020, affected by the epidemic, the offline sales scene that relied on shopping malls, department stores, and specialty stores will stagnate. Both the upstream and downstream of the clothing industry have suffered a lot. After the cold wave of offline consumption, Youngor (600177.SH) closed more than 3,000 stores across the country, and Youngor's situation is only a microcosm of the clothing industry.
 
In the past, clothing companies that mainly relied on traditional retail channels encountered unprecedented difficulties and did not wait passively. Many clothing companies either adopted full marketing, launched products in short supply, or hired employees to return to work, and worked hard to save themselves in various ways.
 
Obviously, the resumption of the clothing industry is imminent. According to survey data from the China Garment Association, as of 10:00 on February 29, 80.8% of garment companies have resumed work, and the number of return workers accounts for 66.3% of the number of workers in normal production. It still faces many difficulties and problems such as shortage of workers, sluggish market, reduced orders, and poor logistics.
 
In this regard, Cheng Weixiong, an expert in textile and apparel brand management and general manager of Shanghai Liangqi Brand Management Co., Ltd., told the China Business Daily that the current offline sales of the apparel industry are under pressure. Apparel companies must not only consider how to resume work, but also how to resolve issues such as capital and inventory after resumption. After the epidemic, some non-competitive companies will certainly be eliminated. Therefore, companies may want to think about changing business models, such as whether products, channels, and marketing can be more flexible and changeable to cope with changes in the consumer environment.

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